Advertising on Google Ads starts with creation of campaign. The campaign you choose to create should be based on your advertising goals. For example, if you’d like to show ads on Google to get more visitors to your website then you should choose a Search Network campaign.
There are different types of campaigns will suit your goals.
How different types of campaign work
when you started with your campaign setup, you’ll be asked to select campaign goals and pick a campaign type.
like Search Network, Display Network, Shopping, and Video. Keep in your mind that all campaign settings and features, you must chose or not a goal depends on you
Product & brand consideration
Brand Awareness & reach
The campaigns type determine where customers will be able to see your ads. you make this ads more specific by targeting your ads.
There are Campaign types include:-
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
There is some updates to campaign types in the new Google Ads experience. There is many changes comes after new updates so this is essential to keep in touch with these
These Campaign types are in center around Google’s advertising three networks:
- Google Search Network,
- Google Display Network,
- YouTube Network.
These networks make up all of the places where your ads can be show , including Google websites, websites that show relevant Google ads, and other placements—like mobile apps .