What Is Instagram Advertising?
Instagram advertising is a method for content on the Instagram platform to reach targeted audience. While there are many reasons of a business or individual decide to advertise, Instagram advertising is often utilized to grow brand exposure according to need , website traffic, generate leads after conversion of the last leads.
Instagram is such a visual platform, text ads are not used here. you need an image, set of images, or video (which can be accompanied by text) to reach your audience with using Instagram ads.
Is Instagram Advertising Right for Your Business?
This leads to the obvious question: Who is on Instagram?
Is it just teenagers taking selfies?
Or 20-somethings looking for recipes?
What about older populations?
For all your information you deal here with youthful audience, with the largest percentage of users falling in the age range of 18-29 (55%), then between 31-49 years-old (28%). Only 11% of Instagram users are between the ages of 51-65, and just 4% are adults over 66 report as on December 2019.
According to survey, most of the Instagram users live in urban areas (32%), 28% of users live in the suburbs, and 18% of users in the country. While there are more women on Instagram than men, the gender gap is not as large as it once was.
If this doesn’t look like the audience you’re targeting, you still should not leave the social network as a useless opportunity. Similar to what happened with Facebook, more and more adults over 34 will likely be active on the Instagram as the platform continues to grow. Also, if you are working with the 4% of adults over 65, you can always target that demo-graphic directly…
Similar to many other social media advertising platforms, Instagram also gives you the toll to control to target specific like genders, age ranges, locations, interests, behavior, and more other option . You can even target a custom or lookalike audience so you’re showing ads only to your direct list of leads or those who have a similar interest.
Note : Instagram advertising can be very powerful if you’re in a visual or creative type industry, such as the restaurant business or craft marketing.