Online Reputation Management
- Online Reputation Management (ORM) is an act of monitoring, mitigating search engine result pages or mentions in online media and Web content. It is importance to companies to monitor how someone or something is find based on an internet search. As the value of user-generated content on the internet grows, it began to affect internet search results more worthfully , and the desire to change that results naturally followed.
Good public relations, can increase sale, personal career advancement, or just general social acceptance. Being mentioned in social media can be a threat if there is condemnation, but can also generate benefits if such condemnation are reversed. The material monitored include both professional journalism and user-created content.
Online media that can be monitored include these platforms :
Traditional or mainstream websites
Sites which allow reviews of individuals.
Consumer review sites
Article submission directories
Independent discussion forums
Collaborative research sites
There are some points to remember
- Are you improve customer satisfaction by gain insights from consumers about what is good and bad about your products or services?
- Are you checking the competitors and their customers’ perceptions about their products and services?
- Are you prepared for bad comments , Spam comments or Digital crisis management