SMS is one of the most personal and instant marketing channel similar to email. It’s a permission based marketing where you acquire leads from customers, generally through opt in forms. As we’re personally connected to our smartphones almost all hours of the day, it’s very useful for us marketers to get that attention time through an SMS campaign.
Why use service?
SMS marketing is a potent marketing channel which can be applied to almost any level of the conversion funnel. SMS can be used to get into the user’s personal space which will highly increase the chance of them capturing our message. SMS has a spectacular open rate with over 90% of messages being read in the first 3 min (Source: Forbes), making it one of the most engaging and influential medium.